Elevate & Expand
Your Brand
Spa Sector Copywriting
Reach your marketing goals faster with well-aligned messages for spa sector clientele.
Your values are clear.
You could say anything… but you choose to focus on people, planet, and possibility.
Ethos
Align branding, messaging, and storytelling across marketing channels for best results. Write for humans. Respect your readers. Appeal to their better nature.
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Sales Copy
Build community
Email Series & Companion Blogs
Launch fluidly
Landing Pages
Tap buyer emotions
Product Descriptions
Brand Copy
Captivate attention
Brand Names & Taglines
Enhance value
Legacy Stories™
Infuse intentionality
Brand Voice & Messaging Guides
Website Copy
Showcase your leadership
About Pages
Rejuvenate your site
Website Audits
Attract VIP clientele
Websites
"Thanks again... it came out beautifully and I'm excited for the world to see it!" – Stephanie S.
Powerful messaging multiplies your impact. Communicating your mission with care holds space - physical and psychological - to cultivate growth.
Story-based marketing helps them choose wisely. To choose your products and services.
Branded, story-led
copywriting
about the work
Take your marketing from shy to stunning.
Authentic copy starts with story & ensures messages align.
Your words should feel like you & inspire action.
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"Heather brings out the best in others." – Keenan B.
Sharing your Legacy Story powers the sales fountain.
The Legacy Story
Want your legacy to be a “marketing funnel” or a fountain of delight? The difference is impact.
Let’s build something better for generations to come. Let’s write your stories.
LEARN MORE
We start with a one-hour interview to elicit exactly what you want to convey.
1.interview
2.research
I research the buzz on your industry and present you with the findings.
4-step process that makes selling so easy
You see your copy’s status and provide input toward the final draft.
3. draft
4. deliverable
Celebrate! Your new copy genuinely feels like you and prompts action.
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"If I want to uplevel my messaging, whether it is for my website, collateral or a sales page, I call Heather." – AliciA P.
Hi. I’m Heather. I help eco-luxe brands tell their story and expand their impact. I infuse stories and words with substance and style. My own experiences with life-altering retreats – biking in the Loire Valley, snorkeling in Los Roques, practicing yoga in Bali and Gili Air – drew me to this work.
Copywriter for Spas, Retreats & Resorts
about heather
So… slide your meditation cushion toward mine.
When I'm not writing, I can be found walking with a podcast, stand-up paddleboarding, or bee-lining to the nearest museum. I love to travel, hike and ski with friends and family in Colorado. I hold an MS from Johns Hopkins University and BS from the University of Kansas (Marketing and Journalism, naturally).
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Tell me what brought you here.
"Heather HAS the ability to get the attention of your most important audience and turn them into raving fans." – Tamara S.
Fill out the form below and we'll make sure we're a good fit for each other. I'll respond to your inquiry within 48 business hours.
Ready to move? Schedule now.
Soulful copy on the other side
Thank you for your inquiry!
I'll reach out to you via email shortly.
HOW DO YOU WORK?
HOW LONG DOES IT TAKE?
WHAT DOES IT COST?
WHAT COULD I BE ASKING?
I’m glad you asked! The method that gets the best results for me and my clients is that I’ll interview you, do some research, show you a draft, and then finalize it. Most people find this process easy, fun, and enlightening. If that sounds good to you, please fill out the form below. I'll respond to your inquiry within 48 business hours. We can explore if my services and your project are a fit at this time.
HOW DO YOU WORK?
HOW LONG DOES IT TAKE?
WHAT DOES IT COST?
WHAT COULD I BE ASKING?
I’m glad you asked! The method that gets the best results for me and my clients is that I’ll interview you, do some research, show you a draft, and then finalize it. Most people find this process easy, fun, and enlightening. If that sounds good to you, please fill out the form below. I'll respond to your inquiry within 48 business hours. We can explore if my services and your project are a fit at this time.
HOW DO YOU WORK?
HOW LONG DOES IT TAKE?
WHAT DOES IT COST?
WHAT COULD I BE ASKING?
I provide a production schedule along with each estimate. Great copy is slow-baked and iterative, so projects typically take 2-4 weeks, sometimes 6 — depending on a variety of factors.
If you’d like to discuss something specific, reach out! I’m always happy to discuss.
HOW DO YOU WORK?
HOW LONG DOES IT TAKE?
WHAT DOES IT COST?
WHAT COULD I BE ASKING?
It’s my mission to make sure you earn back every cent you invest on marketing—two, three, or ten times over if possible. So I estimate each job based on the potential return and the level of effort involved. Most “a la carte” copy projects range from $500 - $2000 and up at the moment. My top clients see the most value in ongoing, long-term business relationships.
HOW DO YOU WORK?
HOW LONG DOES IT TAKE?
WHAT DOES IT COST?
WHAT COULD I BE ASKING?
It’s my mission to make sure you earn back every cent you invest on marketing—two, three, or ten times over if possible. So I estimate each job based on the potential return and the level of effort involved. Most “a la carte” copy projects range from $500 - $2000 and up at the moment. My top clients see the most value in ongoing, long-term business relationships.
HOW DO YOU WORK?
HOW LONG DOES IT TAKE?
WHAT DOES IT COST?
WHAT COULD I BE ASKING?
I provide a production schedule along with each estimate. Great copy is slow-baked and iterative, so projects typically take 2-4 weeks, sometimes 6 — depending on a variety of factors. If you’d like to discuss something specific, reach out! I’m always happy to discuss.
HOW DO YOU WORK?
HOW LONG DOES IT TAKE?
WHAT DOES IT COST?
WHAT COULD I BE ASKING?
I believe the quality of your life (and business) depends on the quality of the questions you ask. Some of my best clients have come to me with questions like, “How can we use your written words to improve more people’s lives?” YAAAASSSSS. Now we’re talkin’!
Let’s make life-changing copy, together.
HOW DO YOU WORK?
HOW LONG DOES IT TAKE?
WHAT DOES IT COST?
WHAT COULD I BE ASKING?
I believe the quality of your life (and business) depends on the quality of the questions you ask. Some of my best clients have come to me with questions like, “How can we use your written words to improve more people’s lives?” YAAAASSSSS. Now we’re talkin’!
Let’s make life-changing copy, together. As they say: Think big, start small, act now.
Frequently Asked Questions
