...and then seeing someone else drinking a green smoothie. And then you nod and clink your cups virtually (because, you know, social distancing).
Wellness people know wellness people. And oooh, do we have stories. Of adventures, of fitness regimes, of healing journeys, of setbacks and successes.
When you're helping people live healthier, more vibrant lives, you owe it to them to connect on a deeper level. On the story level.
And when you know you're on to something big, you want EVERYONE to know. This is where a copywriter can help.
Just like that perfect frothy blend of greens, or even a good bar of dark chocolate, story-based copy requires a certain expertise.
Hello. I'm Heather Bowen Ray. As a wellness copywriter, I help health sector entrepreneurs and heart-led businesses share what matters most to their people.
Story-based marketing works especially well for visionaries at healing arts centers and leaders in the wellness space. Whether we're writing websites, sales copy, brand materials, or email promotions, the human element matters most. It's how we connect. Carefully crafted brand stories share meaning, provoke action, and change lives.
I've seen amazing growth happen as I've written for health brands, development organizations, coaches, doctors, healers, therapists, trainers, nutritionists, personal chefs, creatives, designers, and at least one super-hip toy store.
When I'm not writing or reading, I'm generally coaching at The Habits Whisperer or hiking, biking, practicing yoga, or hanging with friends and fam in and around Boulder, CO. I hold an MS from Johns Hopkins University and BS from the University of Kansas (Marketing and Journalism, naturally).
Seriously, you know you're doing good work. You need to share your tales with more people who will appreciate them.
Let's attract some attention for your brand with effective, meaningful copy.
Want to see what clear copy can do for you?
(Or simply need some new plant-based recipes?)